数字赋能·助力中国·影响世界

In today's society, with the acceleration of urbanization, people are increasingly yearning to return to nature and experience the tranquility and beauty of rural life. It is in this context that rural cultural tourism (the integration of cultural tourism and agriculture and rural areas) has quietly emerged as an emerging tourism model and quickly gained widespread popularity. Jiangsu Three&Three rural cultural tourism solutions are based on leisure agriculture. Through the integration of the Internet of Things, the Internet and big data technology, they provide tourists with a variety of agricultural tourism experiences and interpret the true meaning of rural cultural tourism.

What is rural tourism?

1. Leisure Agriculture: The Foundation of Rural Culture and Tourism

Leisure agriculture is the foundation of rural cultural and tourism development. It is not only an agricultural production activity, but also a comprehensive experience that combines multiple functions such as tourism, education, and leisure. Jiangsu Three&Three relies on the abundant agricultural resources in the local area, and through scientific planning and design, transforms farmland, orchards, pastures, and other places into places that tourists can experience firsthand. Tourists can participate in activities such as planting, picking, and breeding here, experiencing the charm of agricultural culture up close and experiencing the joy of agricultural production.

2. Technology Empowerment: Enhancing the Agricultural Tourism Experience

With the support of modern technology, rural cultural tourism has become more diverse and colorful. Jiangsu Three&Three has made full use of the Internet of Things, the Internet and big data technology to achieve intelligent management and precision marketing of the agricultural industry. Through IoT technology, the project can monitor key information such as farmland environment and crop growth status in real time, providing tourists with the freshest and most accurate agricultural science popularization knowledge. The Internet and big data technology help the project accurately locate the target tourist group, provide personalized tourism services and product recommendations, and improve the satisfaction and loyalty of tourists.

3. Core Function: Agricultural Science Popularization and Leisure Health Preservation

The core function of rural cultural tourism is to provide diverse tourism experiences. Jiangsu Three&Three's core functions include agricultural science popularization experience, sightseeing and vacation, leisure and health preservation, etc., meeting tourists' beautiful aspirations for rural life. Here, tourists can participate in agricultural science popularization lectures, visit modern agricultural facilities, and experience traditional farming culture; You can also stroll among the countryside, appreciate the beautiful natural scenery, and enjoy the peaceful rural life; You can also taste authentic rural cuisine and experience the simplicity and enthusiasm of the countryside.

4. Integration of the tertiary industry: expanding the agricultural industry chain and value chain

The development of rural cultural tourism not only promotes the transformation and upgrading of the agricultural industry, but also promotes the integrated development of the primary, secondary, and tertiary industries. Jiangsu Three&Three has formed a complete industrial chain and value chain system by integrating resources such as agriculture, tourism, and cultural industries. On the one hand, the project enhances the added value and market competitiveness of agricultural products by providing high-quality agricultural products and agricultural tourism services; On the other hand, the project has also attracted a large number of tourists for sightseeing and tourism by organizing various cultural and festival activities, driving the development of the local economy and increasing employment.

5. Brand building: Enhancing regional brand influence

The development of rural cultural tourism also helps to enhance the influence and reputation of regional brands. Jiangsu Three&Three  has established a good brand image and reputation by creating high-quality agricultural and tourism products and services. At the same time, the project actively promotes regional brands and products through a combination of online and offline marketing methods, enhancing brand awareness and reputation. This not only helps attract more tourists to come for sightseeing, but also provides a broad market space for the sales and dissemination of local agricultural products.

In summary, rural tourism is a new type of tourism model that integrates various functions such as agricultural production, tourism sightseeing, leisure and health preservation. Based on leisure agriculture, it has achieved innovation and practice in the integrated development model of the tertiary industry through technological empowerment and the creation of core functions, promoting the development of new industries and formats in rural areas, and injecting new vitality and momentum into rural revitalization.