Deeply cultivating smart agriculture, painting a brilliant chapter in rural revitalization - China Rural Revitalization Network interviews Zhang Ziqiang, Chairman of Jiangsu Three&Three Information Technology Co., Ltd

source:Jiangsu Three&Three
Release time:2025-03-07
In the early morning of a water town in Jiangnan, a thin mist gently envelops the rice fields. A drone equipped with a high-definition camera, like a moving bird, lightly flies over the wheat fields swaying in the wind, quickly transmitting real-time data on crop growth to the cloud. At the same time, the intelligent irrigation system is precisely activated based on soil moisture, and crystal clear water droplets shine with a glimmer of hope under the sunshine. On the distant hillside, fruit farmer Lao Li skillfully swiped his phone screen to check the AI pest warning report of his orchard, his eyes filled with peace of mind and anticipation.
This agricultural scene full of technological charm is the brilliant achievement of Zhang Ziqiang leading Jiangsu Three&Three Information Technology Co., Ltd. to sow the seeds of wisdom on the vast land of traditional agriculture after ten years. From Zhang Ziqiang embarking on a journey with her dreams, to now building a digital agriculture network covering the whole country, this enterprise uses innovation as a pen to paint a moving picture in the vast world of rural revitalization.
Dream Setting Sail: With Love, Embark on the Starry Ocean of Agricultural Technology
Zhang Ziqiang's entrepreneurial journey began during her time studying at the School of Animal Science and Technology, Nanjing Agricultural University. That was a time full of knowledge and exploration, and the strong academic atmosphere on campus was like fertile soil, nurturing her love for agricultural technology. In class, the cutting-edge agricultural knowledge taught by the professors was like scattered stars, painting a magnificent picture of agricultural technology in her heart. And every time she goes into rural practice, the hardworking figures of the farmers in the vast fields deeply touch her heart. In her eyes, the hardships of traditional agricultural production are an urgent problem that needs to be solved, and it is also the direction for her future efforts.
After graduation, Zhang Ziqiang worked for two Fortune 500 companies in the United States. During her time in a foreign company, she was exposed to advanced international management concepts and efficient work processes, as if opening a door to a new world. But the hustle and bustle of the bustling city did not make her forget her concern for agriculture in her heart. Whenever it's quiet at night, she always thinks of the swaying crops in the rural fields and the hopeful eyes of the farmers for a bountiful harvest. I want to return to the field of agriculture and use what I have learned to make a difference! "This voice became increasingly firm in her heart.
In 2013, Zhang Ziqiang resolutely resigned from her high paying job and embarked on a challenging entrepreneurial journey. At the moment of founding Jiangsu Three&Three Information Technology Co., Ltd., she was like a brave navigator, setting sail towards the ocean of agricultural technology. In the early stages of entrepreneurship, the company faced many difficulties. Financial constraints, small team size, and low market awareness are like reefs hindering the company's progress. In order to maintain the operation of the company, they try to venture into multiple fields and keep busy running between different businesses. However, this diversified development model did not bring expected benefits and instead exhausted the team.
But Zhang Ziqiang was not defeated by difficulties. With her keen market insight, she began to re-examine the company's development direction. In the process of exploration, the rise of industrial Internet attracted her attention. In 2014, Jiangsu Three&Three set up a research and development team in the field of industrial Internet. However, this seemingly promising field is actually fiercely competitive. The influx of large factories has made the market extremely crowded, and Jiangsu Three&Three is struggling in this fierce competition. Faced with difficulties, Zhang Ziqiang did not back down. She knew deeply that only by finding the truly suitable path for herself could she sail towards the shore of success.
Through continuous exploration and reflection, Zhang Ziqiang turned her attention to the field of agriculture. She found that agriculture, as the fundamental industry of the country, contains enormous development potential. Smart agriculture is the direction we are looking for! "She firmly believes that technology can bring new changes to agriculture and bring new vitality to this ancient land. So, in 2016-2017, Jiangsu Three&Three decisively transformed and fully invested in the field of smart agriculture, embarking on a new journey full of hope and challenges.
Forge ahead: Innovative research and development, creating a brilliant pearl of smart agriculture
After entering the field of smart agriculture, Zhang Ziqiang and her team faced unprecedented challenges. To achieve the intelligent transformation of agriculture is like climbing a towering and thorny mountain peak, every step is full of hardships and sweat.
When developing the digital brain for the agricultural industry, data collection and analysis have become the first hurdle that is difficult to overcome. The agricultural production environment is complex and ever-changing, and factors such as electromagnetic interference and severe weather in the fields can affect the accuracy of sensor data collection. To solve this problem, team members went deep into the fields and meticulously debugged each sensor like guarding their most precious treasure.
In summer, the scorching sun is like fire, and the temperature in the fields can reach over forty degrees Celsius. However, team members sweat profusely under the scorching sun, their clothes soaked in sweat and dried by the sun, leaving behind white salt stains. In winter, the cold wind was piercing, and they held their posts in the icy fields. Their hands were red from the cold, but they still meticulously adjusted the equipment. They tried different technical solutions time and time again, faced with failures, but never gave up. Finally, after countless failures and improvements, they found the "golden key" of multi-sensor fusion technology and data filtering algorithms, successfully opening the door to precise data collection. At that moment, the team members cheered and their eyes sparkled with tears of excitement.
The research and development of agricultural AI big model intelligent service platform is also facing numerous difficulties. To enable AI models to accurately identify crop pests and provide effective prevention and control recommendations, a large amount of high-quality data is required for training. But the agricultural data collected at that time was not only limited in quantity, but also of varying quality. Zhang Ziqiang led the team to go deep into the countryside, communicating with farmers door-to-door and collecting data. They are like diligent bees, shuttling between fields, tirelessly collecting the "nectar" of data.
In order to optimize AI algorithms, the team invited top experts to work day and night with them. On countless brightly lit nights, the office was filled with a tense and lively atmosphere. The team members sat together, discussing fiercely, sparks of thinking colliding in the air. Someone proposed a new idea, someone immediately validated it, and everyone inspired and supported each other. During this process, team members formed a deep friendship, no longer just a simple colleague relationship, but also comrades fighting side by side.
Meeting the personalized needs of different farms has become crucial in the research and development process of new farmer experts. The team members traveled to farms across the country, had long conversations with farmers, and listened to their troubles and needs in production management. When communicating with a farmer from Northeast China, the farmer helplessly said, "Our place is big and it's too difficult to manage. If there was something to help me manage it, that would be great." The team members recorded these valuable opinions and suggestions one by one and integrated them into the product design, just like tailoring a thoughtful solution for each farmer. After repeated polishing, the new farmer became a capable assistant to the farmers, helping them improve production efficiency and achieve scientific management.
Zhang Ziqiang and his team have also made tremendous efforts in the research and development of agricultural robots. The research and development of a series of agricultural robots, including intelligent feeding boats, intelligent feeding robots, and tracked crop protection transportation unmanned vehicles, involves multiple disciplinary fields. To ensure the stable operation of these robots in complex agricultural environments, the team conducted repeated tests in the laboratory and field trials in the field. Every experiment is a challenge, and robots often encounter various malfunctions. But the team members never give up, they are like a group of brave warriors, never backing down in the face of difficulties. When the intelligent feeding boat suddenly lost control during the experiment, the team members did not complain at all, but quickly gathered together to analyze the cause of the malfunction. After several hours of effort, the problem was finally identified and successfully resolved. In this process, the cohesion of the team becomes stronger and stronger, and everyone overcomes one difficulty after another for a common goal.
At present, Jiangsu Three&Three has over 117 software copyright registration certificates, 30 patent authorizations, more than 100 patents under application, and more than 10 independently developed agricultural intelligent robots. San San has successfully implemented over 580 key projects, covering regions such as Jiangsu, Anhui, Zhejiang, Henan, Hebei, Hubei, Guangxi, Shaanxi, Shanxi, Shandong, Sichuan, Tianjin, Hainan, Yunnan, and Xinjiang. Among them, there are more than 100 provincial and municipal agricultural demonstration parks and over 25000 client enterprises.
With this unwavering perseverance and innovative spirit, Jiangsu Three&Three has achieved fruitful results in the field of smart agriculture. The company has successively won numerous honors such as the national level specialized and innovative "Little Giant" enterprise and the Jiangsu Province Gazelle enterprise, becoming a leader in the industry. Behind these honors is the countless day and night hard work of Zhang Ziqiang and her team, and their persistent pursuit of the dream of smart agriculture.
Rural revitalization: Empowering with wisdom, illuminating the beacon of hope in rural areas
The smart agricultural technology and products of Jiangsu Three&Three have injected a solid driving force into rural revitalization, gradually bringing technology into ordinary people's homes and empowering the development of agriculture, rural areas, and farmers with wisdom.
At the government level, the company provides a series of comprehensive solutions to local governments, helping them achieve scientific management and precise decision-making in agriculture. The high standard digital supervision solution for farmland is like a pair of "smart eyes", monitoring the soil moisture, meteorological data, crop growth status and other information of farmland in real time through IoT technology. Based on these data, government departments adjust agricultural policies in a timely manner to ensure efficient production of farmland. This has led to a 30% reduction in irrigation water usage and an increase in farmers' income under smart supervision in farmland in a county like Henan.
The agricultural and rural big data solution integrates data from various aspects such as agricultural production, rural economy, and farmers' lives, providing strong support for the government to formulate scientific and reasonable development plans. In a township in Shandong, with the help of this plan, the local agricultural industry layout was accurately planned, and farmers were guided to plant characteristic agricultural products suitable for the local soil and climate, greatly enhancing the market competitiveness of local agricultural products and making their lives more prosperous.
At both the park and enterprise levels, Jiangsu Three&Three's smart agriculture solutions also play an important role. The smart park solution enables agricultural parks to achieve intelligent management, from automated control of facilities and equipment to information-based management of production processes, and then to traceability of agricultural product quality. Each link is closely connected, like an efficient intelligent machine. In a greenhouse park in Hebei Province, intelligent temperature control systems, automatic irrigation systems, and intelligent lighting systems work together to create the most suitable growth environment for crops. The vegetables grown here not only have high yield, but also good quality, which is in short supply in the market. The agricultural product quality traceability system allows consumers to have a clear understanding of the "past and present" of agricultural products, and to eat with confidence and peace of mind. This makes the prices of agricultural products in the park 30% higher than ordinary agricultural products, and the income of farmers has significantly increased.
Unmanned solutions bring revolutionary changes to agricultural production. In large-scale farms, the intelligent irrigation gate in unmanned field solutions automatically adjusts the irrigation water volume according to soil moisture, achieving precise irrigation, saving water and improving irrigation efficiency. Tracked crop protection transport unmanned vehicles and intelligent crop protection robots shuttle freely in the fields, efficiently completing pesticide spraying and material transportation tasks, greatly reducing labor costs and improving production efficiency.
Future outlook: Leading by technology, jointly creating a new chapter of agricultural glory
The achievements made by Zhang Ziqiang and Jiangsu Three&Three in the field of smart agriculture are just an important milestone in their long journey. Looking ahead to the future, they carry even greater dreams and continue to cultivate and work diligently in this hopeful field.
The entrepreneurial story of Zhang Ziqiang is a story about dreams, perseverance, and innovation. She demonstrated the responsibility and dedication of entrepreneurs in the new era through practical actions. Under her leadership, Jiangsu Three&Three Information Technology Co., Ltd. is like a giant ship sailing forward, breaking through the waves in the ocean of smart agriculture. Their smart agriculture practices provide a new model.
In this era of rapid technological development, smart agriculture is gradually becoming a new engine for agricultural development. Zhang Ziqiang and Jiangsu Three&Three, as pioneers and leaders, are moving forward with firm steps towards a more brilliant future. Their stories inspire us to write our own legends in the tide of the times, as long as we keep our dreams in mind, have the courage to innovate, and persevere. Let us all look forward to a brighter tomorrow for Chinese agriculture under the guidance of technology, and the vast rural land will bloom with even more brilliant brilliance! Let every inch of land be filled with hope, let every farmer harvest wealth and happiness, let the light of smart agriculture illuminate every corner of rural revitalization, and compose moving harvest melodies!

Digital Intelligence Empowers Agriculture to Help China Influence the World
JIANGSU THREE & THREE INFORMATION TECHNOLOGY CO., LTD. is a national level specialized and innovative small giant enterprise with agricultural industry digital brain, agricultural AI big model, agricultural industry model, and agricultural intelligent terminal equipment products as its core. For a long time, we have taken the industrial Internet thinking to build agriculture, rural areas and farmers. We have successfully implemented more than 580 key projects and more than 25000 customer enterprises.
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